• Have more discretionary income (wealth) than any other age group • Control 70% of the total net worth of American households – $7 trillion of wealth • Own 80% of all money in savings and loan associations • Spend more money disproportionately to their numbers • Are not fanatically loyal to brands • Watch television more than any other age group • Read newspapers more than any other age group • Account for a dramatic 40% of total consumer demand 
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Lorilie 07/17/2013 8:27pm Love this website. It’s perfect for me. I go shopping and everything is geared toward the younger generation. Us “over fifty’s” need a style of our own and this site displays it so well. When I dress young…I feel young. So important for our well being! Fashion is cool and so is being over 50!!!
