I It has been created in 2005 in response to two observations :
AN INCREASING DEMAND FROM ADVERTISERS AND COMMUNICATION AGENCIES
20 million people in France are currently aged over 50, making up the most significant and affluent generation with purchasing power estimated at 132 billion euros. In 1995, the peak consumption age was 49 ; today it’s shifted to 54. Baby-boomers and seniors have considerable economic impact, which is increasing every year.
CHANGE IN THE WAY WE CONSIDER AGE
These days, 50 is not “old”. You can still seduce, love, do sports, travel, enrich your culture and even start new things. Society has definitely stopped considering the baby-boomer or the senior as past it. As life expectancy is being significantly increased, at 50 you can reckon on living another 30 or 40 years, years which keep getting better thanks to the progress made in nutrition ans supplementary medicine.
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| Sandra Formatger Age 40-50 |
IF YOU GO ON TO THE WEBSITE, YOU WILL FIND PAGES AND PAGES OF MEN AND WOMEN WHO RANGE FROM FORTY (40)THROUGH PROBABLY NINETY(90).
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| Bonnie Miller Age 70+ |
Anne France Bonasoli
Age 60-70
